Senior Product Designer with 10+ years turning complex workflows into highly efficient, scalable enterprise platforms that drive business impact.
Selected Work
Product Design · AI Platform
Spearheaded end-to-end brand architecture and product design for an LLM-driven reactive marketing platform — from initial wireframes and UX research through to a successful public launch in March 2026.
0 → 1 · Full platform launched · March 2026
Product Design · B2B Enterprise
Sole designer on a tri-company enterprise engagement with Datainvent Systems and Ernst & Young. Transformed a 1990s legacy CRM into a modern member portal serving 1,300+ healthcare organizations across every Canadian province and territory — delivered from research to working prototype in 3 months.
1,300+ members served · Prototype in 3 months · $5M platform scope
Product Design · E-commerce
Transformed a static life sciences product catalogue into a fully adaptive e-commerce platform. User research uncovered unmet purchasing needs that fundamentally reshaped the design direction and drove measurable commercial growth.
↑ 30% traffic · ↑ 20% sales
How I work
Technical architecture audits, competitive benchmarking, and multi-stakeholder alignment, anchoring design choices in systemic reality and engineering constraints.
Translating operational data and technical dependencies into optimized workflow diagrams, data models, and functional requirement logic.
High-fidelity layouts, complex interactive states, and edge-case testing to balance extreme user density with frictionless data retrieval.
Full design system token mapping and rigorous semantic documentation, staying embedded through development QA to verify code integrity.