Senior Product Designer with 10+ years turning complex problems into elegant, research-backed digital experiences that move the needle.
Selected Work
Product Design · AI Platform
Spearheaded end-to-end brand architecture and product design for an LLM-driven reactive marketing platform — from initial wireframes and UX research through to a successful public launch in March 2026.
0 → 1 · Full platform launched · March 2026
Product Design · B2B Enterprise
Sole designer on a tri-company enterprise engagement with Datainvent Systems and Ernst & Young. Transformed a 1990s legacy CRM into a modern member portal serving 1,300+ healthcare organizations across every Canadian province and territory — delivered from research to working prototype in 3 months.
1,300+ members served · Prototype in 3 months · $5M platform scope
Product Design · E-commerce
Transformed a static life sciences product catalogue into a fully adaptive e-commerce platform. User research uncovered unmet purchasing needs that fundamentally reshaped the design direction and drove measurable commercial growth.
↑ 30% traffic · ↑ 20% sales
How I work
User interviews, competitive analysis, and stakeholder alignment — grounding every decision in evidence, not assumption.
Synthesising research into personas, journey maps, and a clear agreed problem statement everyone can rally around.
Wireframes → hi-fi mockups → interactive prototypes, tested early and iterated often with real users.
Full design system handoff with documentation. I stay involved through development QA to ensure nothing gets lost in translation.