2006 – 2009
Bachelors of Design
Indus Valley School of Art and Architecture (IQAS recognized)
2021
UX Design certification
BrainStation Toronto.
Feb 2022 – Present
Product Designer
Led redesign of Cardinal Biologicals Inc.’s website, integrating adaptive design to showcase their life sciences products. Conducted thorough user research, shifting focus to an e-commerce platform. Maintained design standards and collaborated across teams, resulting in a 30% increase in website traffic and 20% rise in sales. Providing continued design support as an independent contractor.
Aug 2022 – Dec 2023
Sr. UI/UX Consultant
Led $5M B2B platform modernization, elevating user satisfaction by 30%. Streamlined design iterations by 20%, slashing usability issues by 40%. Enhanced navigation efficiency, resulting in a 25% reduction in onboarding time. Collaborated for stakeholder buy-in, boosting it by 30%. Completed projects 10% ahead of schedule, ensuring alignment with strategic goals. Improved design accuracy by 15%, minimizing project delays by 20%.
Sep 2019 – Jan 2022
UI/UX Designer Consultant | Freelance
Leveraged UI/UX expertise to deliver comprehensive design solutions for diverse clients. Provided concept development, user-centric designs, and industry-standard tools. Collaborated closely with clients, communicated effectively, and maintained a freelance structure. Pursued continuous professional growth to remain updated on UI/UX trends.
Jul 2012 – July 2019
Lead UI/UX Consultant – Grappetite
Played a pivotal role in strategic decisions, contributing to the growth of a startup company. Managed a team of UI/UX designers, ensuring timely project completion and garnering positive client feedback. Prioritized innovative solutions, leveraging diverse perspectives. Mentored designers in Adobe tools and UX practices, fostering continuous learning. Presented compelling UI/UX concepts to clients and conducted thorough user testing. Collaborated with developers to ensure design fidelity and industry standards. Participated in design review sessions, refining concepts iteratively.